Thomas Echezabal — Claude AI coach for small businesses

I help small business owners reclaim 15+ hours per week with Claude.

Every Saturday, I share practical shortcuts you can apply in Claude to automate tasks and eliminate tedious manual work.

No tech skills needed.

AHA Moment

I used to think Claude was just ChatGPT with a different name. Boy, was I wrong.

I've been using AI tools like ChatGPT and Gemini for years. While they are useful for writing and brainstorming, their biggest limitation is that they can't perform complex tasks on their own. I assumed all AI tools were the same — until I tried Claude.

Claude is unique in that it can complete tasks autonomously on your computer. You give it access to your work files, describe the task, and it works uninterrupted.

When I set up Claude in my freelance business, the tasks that used to take me an entire afternoon — lead follow-ups, proposals, client onboarding, content creation — suddenly took minutes. Before I knew it, I had regained 15 hours each week and was no longer drowning in admin work.

That's when it clicked: Claude isn't just another AI tool. It's a business engine hiding inside a $20/month subscription.

As a Claude AI Coach, I help non-technical business owners adopt Claude as their business engine and put it to work from day one. If you're tired of losing hours to admin work that Claude can handle, book a free 15-minute intro call.

My Secret Sauce

I'll show you the four pillars for putting Claude to work in your business.

Pillar 1 — Connectors & Skills

Connect Claude to Gmail, Calendar, Notion, Slack, and more. Teach it reusable skills so it remembers your formatting rules and reporting style — no technical setup.

Example use cases:

  • Pull lead details from HubSpot by name
  • Get today's calendar, email, and tasks in one answer
  • Build a branded slide deck from a client brief
  • Draft a proposal with context pulled from Google Drive

Pillar 2 — Claude Projects

Give each client or workflow its own project. Add your documents, templates, and instructions so Claude has the context before you start.

Example use cases:

  • One project per client with contracts and deliverables
  • A proposals project with your pricing and templates ready
  • Weekly reports project that already knows your format and tone
  • Onboarding project with welcome emails and checklists inside

Pillar 3 — Claude Cowork

Describe a task and Claude takes over your computer to do it — opens apps, navigates the web, and works with your files.

Example use cases:

  • Research competitors and build a formatted comparison report
  • Pull sales numbers, create charts, and export a polished report
  • Organize client files, fill in gaps, and write a status update
  • Assign a task from your phone, come back to finished work

Pillar 4 — Scheduled Tasks

Put any Cowork task on a schedule — daily, weekly, or monthly. Claude runs it automatically while your computer stays on.

Example use cases:

  • 7am daily briefing: emails, calendar, and messages in one summary
  • Monday report on which deals moved and which stalled
  • Weekly LinkedIn post drafted from your latest wins
  • Automatic invoice reminders with follow-up emails to clients

Channels

Three ways I can help you
(more coming soon)

Detailed Guides

Practical strategies and step-by-step tutorials for getting the most out of Claude. New articles added weekly.

Browse guides

Live Events

Join workshops and webinars where I walk you through building real workflows and automations using Claude's latest tools. In-person and virtual.

See upcoming events

1:1 coaching

I audit how your business runs and where Claude can streamline the way you operate. You walk away with a plan for integrating Claude into your business.

Book a paid session
Coming soon

Paid courses

Structured courses that walk you through each pillar at your own pace. By the end, you'll have Claude fully set up and working across your business.

Coming soon

Templates & Plugins

Pre-built Claude workflows for inbox triage, lead intake, client onboarding, and more. Just download, plug into Claude, and customize to your business. Skip the setup entirely.

Coming soon

Private community

A space where small business owners can network, receive dedicated support, and unlock exclusive resources I won't post anywhere else.

Frequently Asked Questions

No. Everything runs through Claude's interface in plain language.

Claude Pro. $20/month. That's it. Connectors & Skills, Projects, Cowork, and Scheduled Tasks all run inside Claude. No extra subscriptions on top.

The biggest difference is execution. With Cowork, Claude takes over your computer — it opens apps, navigates the web, edits your documents, and updates your spreadsheets the same way you would. You can hand it a full workflow — research a prospect, write the proposal, update your CRM — and it handles every step. Add Scheduled Tasks and those same workflows run on a cadence without you starting them.

It does the work. Claude will research, draft, organize, and follow up without you hovering. What it won't do is make judgment calls — approving a proposal, setting a price, deciding which lead to prioritize first. You review the output and make the final call. The tedious part is handled. The decisions stay with you.

Service-based businesses with clients and admin overhead. Coaches, consultants, realtors, designers, freelancers, agencies, small teams. If email, scheduling, reporting, client communication, and internal ops are eating your week, that's exactly what the four pillars are built to handle.

Connectors & Skills link Claude to the tools you already use and let you teach it your formats, your processes, and your standards. Projects let you create a dedicated workspace for each client or area of your business, with your pricing, processes, and history already inside so Claude never asks twice. Cowork runs on your computer — describe a task and Claude takes over to do it. It opens apps, navigates the web, reads and edits your files, and works across everything on your screen. Draft a proposal, pull data from a website, update a spreadsheet — you review the output as it goes. Scheduled Tasks run your workflows on a schedule — daily, weekly, monthly — without you touching them.