Thomas Echezabal — Claude AI coach for small businesses

I teach small business owners how to free up 10+ hours/week with Claude.

Sign up for my Saturday newsletter to get practical Claude workflows you can set up in minutes. Each workflow is designed to help you save time & automate repetitive work.

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Three Ways I Can Help

Follow my Guides

Step-by-step tutorials with visual walkthroughs to help you set up Claude for real business tasks. New guides added weekly.

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Book Private Session

A one-hour session where I identify the tedious admin work eating up your week and create a custom plan to automate it with Claude.

Book a paid session

Join my Community

A gated space where I share my best prompts, workflows, and automations. Members can join weekly live calls to get 1:1 support.

My Secret Weapon

The Five Pillar System

Everything I teach is built on these five pillars. Each one builds on the last — from connecting your tools to Claude, to having it run tasks for you while you sleep.

Pillar 1 — Connectors

Connect Claude to Gmail, Calendar, Notion, Slack, and more. Once linked, Claude can pull and push information across your tools — no technical setup.

Example use cases:

  • Pull lead details from HubSpot by name
  • Get today's calendar, email, and tasks in one answer
  • Send a Slack message with a project update Claude just wrote
  • Draft a proposal with context pulled from Google Drive

Pillar 2 — Projects

Give each client or workflow its own project. Add your documents, templates, and instructions so Claude has the context before you start.

Example use cases:

  • One project per client with contracts and deliverables
  • A proposals project with your pricing and templates ready
  • Weekly reports project that already knows your format and tone
  • Onboarding project with welcome emails and checklists inside

Pillar 3 — Cowork

Describe a task and Claude takes over your computer to do it — opens apps, navigates the web, and works with your files.

Example use cases:

  • Research competitors and build a formatted comparison report
  • Pull sales numbers, create charts, and export a polished report
  • Organize client files, fill in gaps, and write a status update
  • Assign a task from your phone, come back to finished work

Pillar 4 — Skills & Plugins

Skills are reusable instructions Claude follows every time, so you stop repeating yourself. Create your own or import from a growing library. Plugins give Cowork new capabilities — install one and Claude gains an entire workflow it can run for you.

Example use cases:

  • A brand voice skill so every email, proposal, and post sounds like you
  • The Marketing plugin so Cowork can plan campaigns, write copy, and track performance
  • The Data plugin so Cowork can write SQL, build dashboards, and analyze trends

Pillar 5 — Scheduled Tasks

Put any Cowork task on a schedule — daily, weekly, or monthly. Claude runs it automatically while your computer stays on.

Example use cases:

  • 7am daily briefing: emails, calendar, and messages in one summary
  • Monday report on which deals moved and which stalled
  • Weekly LinkedIn post drafted from your latest wins
  • Automatic invoice reminders with follow-up emails to clients

Frequently Asked Questions

I help small business owners reclaim time that gets lost to repetitive admin work like follow-ups, proposals, scheduling, reports, and more. My goal is to teach you how to set up Claude the right way so most of that work handles itself and you get hours back every week to focus on what actually grows your business.

After three years of using Claude and ChatGPT, I find Claude is the better solution for my day-to-day business needs. It produces stronger writing for client-facing documents, works directly with files on your computer, and keeps each client's context separate across projects. Read the full comparison article I wrote to get a better understanding of both platforms and how they differ.

Primarily service-based business owners like consultants, freelancers, coaches, bookkeepers, accountants, real estate agents, attorneys, and small agencies. If you spend half your week on client work and the other half buried in operations, everything I offer is tailored specifically for you.

There are a few ways I can help. My free Saturday newsletter delivers a practical Claude workflow each week that you can set up in minutes. For one-on-one support, I offer paid private sessions where I identify the admin work eating up your week and create a custom plan to automate it. I am also building a private community capped at 50 members with my best prompts, workflows, and weekly live calls. Join the waitlist to get notified when I launch it.

If you can write plain sentences, I can help you. Everything I teach uses Claude's built-in tools — no coding or technical setup required.

A Claude Pro subscription at $20/month. That's it.